Wanderers Travel Co — Multi-Store Ecosystem
Project Overview
Redesigned and maintained four international Shopify Plus stores (.com / .co / .eu / .uk) using a unified codebase, custom checkout extensions, and an in-house returns management app.
The Challenge
Wanderers Travel Co operated four separate Shopify Plus stores targeting different markets — .com, .co, .eu, and .uk. Managing them as completely separate codebases was unsustainable. They also needed a fully custom checkout experience and a streamlined returns process to handle the volume of international orders.
The Solution
Architected a unified theme using Git branches and environment-based metafield configuration. Led the checkout.liquid → Checkout UI Extensions migration, building React-based upsell components, dynamic cart banners, and custom order notes. Developed Shopify Functions for conditional shipping and payment methods. Built a full custom multi-store returns & exchange app (Laravel + React) with StarshipIt shipping labels and PayPal refund integration.
Results Achieved
+25% increase in checkout conversion rate post-extension launch
Four regionally optimized stores running from a single unified codebase
Custom returns app handling 1,000+ requests daily across all stores
Automated refunds via Shopify API + PayPal API
StarshipIt API integration for return shipping label generation
Project Details
Category
Shopify Theme Development
Delivered
March 2024
Key Result
+25% checkout conversion, 4 regional stores unified
Tech Stack
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